Adding A Link
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.
Adding a link to an internal tool to drive huge user adoption
Situation:
- There are 2 internal tools for this situation at L, one for deploys, and one for infrastructure
Task:
- Grow DAU, MAU, etc for tool because OKRs measured it. The idea is that the more useful the tool is, the more users would use it, as a total of L's engineering population. There is also the idea of re-using work as much as possible and as wide as possible for maximum possible benefit.
Action:
- Added a link to one tool from another.
- I personally owned the box that had links. The reality is that there was no significant obstacles.
Result:
- User adoption of infra tool grew by over 20%, which was the single biggest source of traffic as seen by GA
- The tradeoff is about screen space, which is valuable. This is a design challenge which is solved by utilizing space effectively with FE components.
- Thinking about projects in the future, always be aware of a mind-map of how projects connect to each other, and try to link things together. This helps people remember things (method of loci) and also use the given tools more effectively.
Reflection:
- A lot of people won't read emails or slack messages, which is understandable
- Sometimes small things can have huge impact - try to go for 100x bets, as Bezos would say.
- Sometimes there is a hard way and an easy way to do something. Always be on the lookout for an easier way to do it - really break down into the nitty gritty details what your metrics are and how you get there. No handwaving allowed.